Meet the secret to unlocking the hair you’ve always wanted. INNOluxe means you can be as bold as you want with your style, confident that it’s outrageously healthy.

The innovative protein technology doesn’t just protect your hair during the colouring process, it repairs it and restores its strength. INNOluxe build integrity within the hair’s structure, leaving it feeling thick, lustrous and healthy.

We always recommend INNOluxe with any colour service, but it works just as well with treatments for straightening, relaxing or perming – and even on hair that’s never been treated or coloured at all.